Brand That Actually Sells

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Peopledesign 1 min read

Insights / Brand That Actually Sells

 

In a specification-driven market, brand is either working or it isn’t. These articles are about making it work.

 

BE Insights

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Brand Meaning

Brands are about perception, communication, aspiration, and identity.

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What is Positioning?

Five easy questions. Hard answers.

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Video/Download: The Right Message

How sales and marketing leaders move beyond surface-level claims

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Brand Psychology

Brands are about what people think.

Peopledesign Brand Evolution 01
Brand Evolution

Change is inevitable, but the rate of change for a brand is a strategic choice.

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Connect with Your Customer

5 steps for creating a sustainable advantage in the connection economy.

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Sustainable Brands

What is a sustainable brand?

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Brand Identity Essentials

100 Principles for Building Brands

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Download: Brand Identity Framework

Download the framework from the book Brand Identity Essentials.

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Bridging the Sustainability Gap

Practical steps toward a meaningful strategy,

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Creating Brand Standards

Creating actionable brand standards.

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Who is Your Customer?

Getting in front of the right people.

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