Insights on Strategic Design | Peopledesign Blog

Strategy for Stalled Growth

PD

Peopledesign Jan 31, 2021 4 min read

Strategic Design Insights

Insights about business, research, strategy, branding, culture, and customer experience

Peopledesign Positioning graphic

What is Positioning?

Five easy questions. Hard answers.

25 Lenses for CX1

25 Lenses for Experience Design

Creating experience design systems – customers, users, employees.

Thepush

The Push

Commercial furniture manufacturers are being pushed toward retail.

Measure

Measured Success

Metrics are great, but be careful what you measure.

Please Rate Your Experience Image

Please Rate Your Experience

Human experience, a product of consciousness itself, is hard to define and evaluate.

3 Artboard 1 copy 4 4x 8

What's the Problem?

To make a bigger difference, find the right problem.

Pd Newsletter Ux Principles At Work 1

UX Principles at Work

The new reality for work is hard to ignore.

Untitled Artwork

Unbundling Education

For many institutions, it is time to rethink the overall value proposition of education.

Pd Newsletter Experiences Large Small Ca 11

Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.

Happy Banana Sad Banana 02 Thumbnail

Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Accelerated Change v6a

Accelerated Change

We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.

Wwad What Would Amazon Do Thumbnail

WWAD - What Would Amazon Do?

Despite the hoopla, the information age is just beginning

The Industrial Mindset Thumbnail

The Industrial Mindset

Solving today's new problems for people requires a different mindset.

Sparking Growth Thumbnail

Sparking Growth

Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.

Mining The Technology Gap Thumbnail

Mining the Technology Gap

What role do new technologies play in your organization?

Let’S Make A Deal Thumbnail

Let’s Make a Deal

Reconsidering the Dealer Value Chain

Learning And Leadership Thumbnail

Learning and Leadership

Many are starting to think about what comes next, but a new reality was already emerging for education.

Hard Reset Thumbnail

Hard Reset: What’s Next for Office Furniture

Navigating the relationship between furniture and work.

Crossing The Collaboration Divide Thumbnail

Crossing the Collaboration Divide

How will our tools and environments support collaboration?

Branded Environments Thumbnail

Branded Environments

Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.

Brand Love

People love brands—and love to hate brands.

Changing Expectations For B2 B Thumbnail

Changing Expectations for B2B

Customers have new expectations for B2B firms.

Next Wave Furniture Innovation Thumbnail

Next Wave Furniture Innovation

Furniture innovation goes beyond furniture

Your Inner Brand

Was Carl Jung an expert in branding?

Brand Forward

Brand meaning and customer experience are foundational for brand platforms.

Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.

Transformation and Identity

Leaders lead by confidently taking a bold steps.

Customer Experience Planning

Keeping means and ends straight is a way forward.

Inspiration from Nature

Built environment designers often look to nature for inspiration.

Collapse and Opportunity in the Built Environments Value Chain

How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.

The Most Important Things (Are Nobody’s Job)

Customers are looking for meaningful experiences. Brands need to connect the dots.

Paris Map

The Creator Lever

Finding space to co-create meaning.

Rethinking Product Sampling

What do eyeglasses and textiles have in common?

Office Ergonomics, Health, and Wellness

The evolution of office ergonomics.

Second Cities

Start looking at the market from different perspectives.

Second Cities Thumbnail

Privacy in the Open Office

Privacy in office environments is an ever present issue.

Creating The New 02 Thumbnail

Creating the New

Creative processes are predictably unpredictable.

Esi showroom

The Need to Get Different

Adapting to a world of change

New Problems

The character of your problem should define your approach.

Make Research Actionable

Avoiding the gap between insights and application.

Digital Strategies for B2B Brands

Implementing a strong digital strategy can supplement your sales and marketing teams.

Challenger Brands

Brands that challenge increase awareness.

Brand is Not a Garnish

Lipstick doesn’t go on pigs, and brand is not a garnish.

Authentic Brand Engagement

Driving brand engagement by authentic interactions.

Above the Market Noise

Start integrating your consumers point of view.

What Did We Learn From We Work Thumbnail

What Did We Learn from WeWork?

The contract furniture industry will need to adapt to evolving customer needs.

The New Classroom Thumbnail

The New Classroom

Whether educators are utilizing AI, mobile apps, or VR/AR tools, the landscape of learning is being reshaped.

The Landscape Of Furniture And Work Thumbnail

The Landscape of Furniture and Work

Trends shape the industry landscape. Competitors will need to mind the waves.

The Brand Bermuda Triangle

Bridging the gap between sales, marketing, and IT.

Tell A Different Story Thumbnail

Tell a Different Story: Meaningful Talent Acquisition

It’s time to build a talent-centric acquisition process.

Regional Branding Thumbnail

Regional Branding

Can the branding principles that apply to organizations also apply to place?

Nonverbal Branding Thumbnail

Nonverbal Branding

Backing up your claim with more than words.

Is Prestige Dead In Higher Ed Thumbnail

Is Prestige Dead in Higher Ed?

Rising education costs and the value of the degree.

Is Design Changing Thumbnail

Is Design Changing?

The future is unwritten, but that shouldn't stop us from thinking about design.

Human Centered Design In Hr Thumbnail

Human-Centered Design in HR: Building Agile Organizations

Building agile organizations requires agile employees and a human-centered design approach to HR.

Furniture As Technology Thumbnail

Furniture as Technology

Business model innovation and product innovation go hand-in-hand.

Framing Design Thumbnail

Framing Design

Understanding the nature of the problem is the foundation of good problem-solving.

Brand and Customer Identity

Six stages to link your brand identity to your customer.

Alumni Are Worth More Than Donations Thumbnail

Alumni are Worth More than Donations

Using alumni in the admissions process.

Brand Psychology

Brands are about what people think.

Amway Atmosphere Thumbnail

Brand Meaning

Brands are about perception, communication, aspiration, and identity.

Brand Evolution

Change is inevitable, but the rate of change for a brand is a strategic choice.

Customer Touchpoints Sm

Brand Experience

Every customer interactions is an opportunity.

Creating The New 02 Thumbnail

Design Thinking

Creating Brand Standards

Creating actionable brand standards.

Cxsystemsvideopeopledesign

Customer Experience Systems

Balancing the needs of customers and organizations with systems thinking.

2021 02 16 WCD8

The Reach of Design

What are the boundaries and opportunities of design?

Connect with Your Customer

5 steps for creating a sustainable advantage in the connection economy.

Pages 01 Thumbnail

UX of Work

Physical, digital, or hybrid experiences are part of what’s next.

BIE Beats

Brand IP (Intellectual Property) - Protecting Brand Investments

Protecting your Brand Investments - Brand Intellectual Property