Winning the Specification Journey

PD
Peopledesign 1 min read

Insights / Winning the Specification Journey
 

The specification process is the most underleveraged growth lever in the built environment. These articles show how to win it.

 

BE Insights

Wires2
Who Owns the Specification Journey?

The way products get specified in the built environment has been changing for decades. Here's what's driving it, where the channel is headed, and what manufacturers and dealers need to do differently.

Absorbing Complexity Thumbnail
Absorbing Complexity

In order to create simplicity, organizations have to absorb complexity.

Evolving Specification Process 2
Digital Specification Shapes Marketing

The role of marketing in the evolving specification process.

The Wisdom Of Salespeople Thumbnail
The Wisdom of Salespeople

Sales are the lifeblood of any organization, but salespeople have even more to offer.

Cxsystemsvideopeopledesign
Customer Experience Systems

Balancing the needs of customers and organizations with systems thinking.

25 Lenses for CX1
25 Lenses for Experience Design

Creating experience design systems – customers, users, employees.

Please Rate Your Experience Image
Please Rate Your Experience

Human experience, a product of consciousness itself, is hard to define and evaluate.

Thepush
The Push

Commercial furniture manufacturers are being pushed toward retail.

Pages 01 Thumbnail
UX of Work

Physical, digital, or hybrid experiences are part of what’s next.

Measure
Measured Success

Metrics are great, but be careful what you measure.

Downloads Thumb Experience Design
Download: 25 Lenses for Experience Design

Customer Experience Management

Thumbnail 09
The Most Important Things (Are Nobody’s Job)

Customers are looking for meaningful experiences. Brands need to connect the dots.

BIE Beats
Brand IP (Intellectual Property) - Protecting Brand Investments

Protecting your Brand Investments - Brand Intellectual Property

Subscribe for updates.